What fonts make us feel
We’ve all had an experience like this: You get an offer to refinance your mortgage or perhaps switch to a new insurance company. It seems legitimate...
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Published: Aug 10, 2023
Published: Aug 10, 2023
Your guide to consistent, powerful, and meaningful branding.
In the words of Monotype Creative Director, Charles Nix, “Branding is always happening. There are no static brands.” And because brands are...
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Published: May 24, 2023
6 Pillars Powering Cross-Channel Personalization
The days of status quo, one-size-fits-all marketing are over.
When it comes to customer engagement, the ability to deliver personalized 1:1 experiences...
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Published: Aug 10, 2023
What fonts make us feel
We’ve all had an experience like this: You get an offer to refinance your mortgage or perhaps switch to a new insurance company. It seems legitimate...
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Published: Aug 10, 2023
What creative leaders need to consider in a brand refresh.
You’re at your desk reviewing your emails, and getting ready to kickstart a new design project tomorrow. You’ve read over the project brief,...
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Published: Sep 22, 2023
Use Messaging to Maximize Your Ad Spend
If you’re not executing on that digital ad spend with the right strategic approach, that massive spend might not get you the return on investment...
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Published: Sep 22, 2023
How WhatsApp Can Help Power Global Marketing Strategies
The key to expanding your business internationally is breaking down barriers that exist between you and the foreign marketers you're targeting. Messaging...
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Published: Nov 23, 2023
8 MUST-ASK QUESTIONS FOR: Agencies & Enterprise Brands Evaluating Influencer Marketing Platforms
Influencer marketing has gone from a mere fling to a full-blown love affair in the C-suite. This is primarily thanks to the rise of social content creators...
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Published: Nov 23, 2023
8 MUST-ASK QUESTIONS FOR: Agencies & Enterprise Brands Evaluating Influencer Marketing Platforms
Influencer marketing has gone from a mere fling to a full-blown love affair in the C-suite. This is primarily thanks to the rise of social content creators...
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Published: Aug 10, 2023
Here’s why leadership should care about company fonts.
You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you,...
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Published: Sep 21, 2023
Make journey mapping your secret to outstanding customer service
Giving customers exceptional experiences is key for any organisation that wants to succeed and grow in today’s competitive environment....
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Published: Jun 02, 2023
How Top IT and Marketing Teams Can Move from Customer Experience to Experience Innovation
Customer experience (CX) has historically been a marketing team mandate to innovate across sales, service and commerce. But retail teams have increasingly...
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Published: Jun 02, 2023
4 Steps for Better Relationships, Retention and Revenue
Today’s successful marketers are putting their primary focus on maximizing the value of existing customers. Building sustained customer relationships...
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Published: Aug 03, 2023
Delivering Secure Financial Services for Your Customers in the Cloud
How financial firms build stellar experiences in the cloud.
From ordering takeout on an app to joining video calls, the way your customers work...
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