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3 benefits to combining A/B testing with digital experience analytics

Published by Glassbox

When conducting A/B testing, it’s common for people to only look at the beginning and end result to come to a conclusion. Did users convert or didn’t they convert? You have the beginning and the end result, but the devil is in the details, which is why this type of traditional A/B testing falls short.

Read now to discover the 3 benefits to combining A/B testing with digital experience analytics.

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Related Categories Marketing Analytics, Marketing Strategy, Customer Analytics, Customer Relationship, Consumer Analytics, Data Mining, Digital Marketing, Online Marketing, Data-Driven Marketing, Targeting, Display Advertising

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