The Ultimate marketer’s guide to Customer Data Platforms: Why CDP’s will be the new CRMs of the post-pandemic, cookieless world
Published by Salesmanago
76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization, etc) during the Pandemic, according to McKinsey. On top of that, the era of the cookieless world emerges, and third-party data are no longer useful. With marketers facing new challenges delivering personalized customer experiences, CRM systems fail to provide the proper tools to face those challenges.
Learn why Customer Data Platforms turn out to be a solution here.